Interactive Coventry Ltd, in collaboration with Coventry University and Malaysian industrial partners (Metrobinaya Sdn Bhd and Pentalight Technology Sdn Bhd), has received a prestigious funding award by Innovate (UK) and PlaTCOM Ventures (Malaysia), to lead the development of an advanced urban flooding monitoring and forecasting platform.

Interactive Coventry was awarded funding in the competition: “Newton Fund: UK-Malaysia Urban Innovation Challenge 2017”, which is a bilateral framework providing facilitation and financial support for Malaysian and UK organisations through business-led collaborations.

The project titled “Flood Ultra-Cognitive Dendrite (FLUD)” is estimated to cost over £750,000, and builds upon state of the art research, and technologies in computational intelligence and machine learning, to develop an urban flooding monitoring and forecasting platform. FLUD aims to minimise the impact of flash floods through developing an economically sustainable technical approach to flood-alert systems in a way that considers citizen accessibility of its service regardless of age, race, literacy and social status.

The proposed approach will be tested in the context of two high risk areas in Malaysia, and the final product will be a benchmark framework, which can be utilised in smart city projects in Malaysia, the UK, and other countries facing extreme urban flooding phenomena.


IC and CU teams visited Malaysia to set the basis for a good collaboration among the consortium partners.

IC and CU teams provided advice to inform the development of the custom sensory equipment, and define the resolution of the sensory grid for the FLUD system. The partners made a close inspection of the area of deployment and discussed in detail the number of sensors that need to be installed in the UTM area as part of the real time FLUD system, and the data requirements for developing accurate forecasting models.


The Iskandar Regional Development Authority (IRDA) has introduced a development plan for the Kulai and Sedenak areas, both which are part of the Sedenak Digital Valley development. Known as the Kulai Sedenak Special Area Plan 2025, the plan will outline development projects in the area until the year 2025.

The plan encompasses an area of about 19,982 hectares, which are currently used mainly for agriculture. The plan will be based on a smart city and sustainable development concept. The main economic activities will be in the high-tech industry research and innovation centre, information and communication technology, digital, aerospace and aviation, and logistics.

Kulai and Sedenak are areas with a lot of potential for development, where FLUD (or other applications based on the computational models developed for FLUD) can be also deployed. Johor will be turned into one of the leading digital hubs in the region, attracting high capital and technology investments, with the establishment of the Sedenak Digital Valley (SDV).

The consortium aims to exploit this opportunity and has attended a prestigious event in Malaysia focused on promoting the development of Sedenak Digital Valley, where they had the opportunity to meet and discuss with highly regarded people of the country.